MCB Bank Pakistan

Department Head Marketing Communication

JOB Description

As Department Head - Marketing, will play a crucial role in shaping and executing the overall marketing strategy to drive brand visibility and customer engagement. The successful candidate will bring a wealth of experience in marketing within the banking industry, demonstrating a strategic mindset, innovative thinking and a proven track record of successful marketing campaigns.

Responsibilities

Develop and execute comprehensive marketing and advertising strategies aligned with organizational goals.
Infuse creativity into the development of marketing collateral, leveraging innovative design concepts and layout techniques.
Lead a high-performing marketing team, providing guidance, mentoring, and fostering a culture of creativity and collaboration.
Oversee the planning and implementation of multi-channel marketing content and campaigns to enhance brand awareness and customer acquisition.
Collaborate with cross-functional teams to ensure marketing initiatives align with product launches, promotions and corporate messaging.
Monitor market trends, competitor activities, and customer insights to identify opportunities for strategic marketing interventions.
Manage and optimize the marketing budget, ensuring cost-effective and impactful use of resources.
Cultivate and maintain relationships with external agencies, vendors, and partners to enhance the bank's marketing capabilities.
Ensure all marketing and advertising efforts adhere to brand guidelines and compliance standards.

Qualifications

Minimum Bachelor's degree in Marketing, Business, or a related field.
From 5 - 8 years of progressive marketing experience within the banking industry, with a deep understanding of banking products and services.
Excellent communication skills, both written and verbal.
Strong time management skills and ability to meet deadlines consistently.
Proven experience in developing and executing successful marketing strategies that have positively impacted brand positioning and business growth.
Strong leadership skills with the ability to inspire and manage a diverse marketing team.
Attention to detail and a commitment to maintaining brand integrity.
Familiarity with regulatory requirements and compliance considerations in banking marketing.

Important Note

“Females and Persons with disabilities having required skill set are encouraged to apply . MCB bank Ltd is an equal opportunity employer and is committed to create an inclusive environment for all employees.”

To apply for this position, Please visit https://careers.mcb.com.pk/

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Department Head Marketing Communication

JOB Description

Responsibilities

Qualifications

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