MCB Bank Pakistan

Performance Marketing Specialist

JOB Description

Develop and implement performance marketing strategies and campaigns that align with our business goals and target audiences.
Monitor and report on key performance indicators (KPIs), such as impressions, clicks, conversions, cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV)
Implement and manage Google Analytics and Firebase Analytics for our web and mobile apps, using Google Tag Manager (GTM) and other methods
Define and map custom events and parameters that align with business goals and user journeys for analysis and segmentation. Analyze use-case and product journey funnels to identify drop outs and churn.
Analyze and report on key performance indicators (KPIs), such as user acquisition, retention, conversion, revenue, churn and lifetime value (LTV)
Collaborate with product managers, developers, marketers, and other stakeholders and provide data-driven solutions.

Requirements

Bachelor’s or Master’s degree in Marketing, Business, or a related field
3+ years of proven experience in performance marketing or digital marketing
Proficient in using various performance marketing tools and platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, Google Analytics, Firebase, Google Tag Manager, etc.
Strong analytical and data-driven mindset, with the ability to translate data into actionable insights and recommendations
Excellent communication, presentation, and project management skills
Creative and innovative thinker, with a passion for testing new ideas and optimizing campaigns

Job Location

Lahore

Important Note

“Females and Persons with disabilities having required skill set are encouraged to apply . MCB bank Ltd is an equal opportunity employer and is committed to create an inclusive environment for all employees.”

To apply for this position, Please visit https://careers.mcb.com.pk/

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Performance Marketing Specialist

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