MCB Bank Pakistan

Manager Campaigns & Marketing Initiatives

Division	Department	Reports to
Business Support, Products & Project Management	Business Support & Projects Management	Unit Head Business Support, Campaigns & Marketing Initiatives

JOB Description

Responsible for developing and implementing new campaigns and taking marketing initiatives to provide support in achieving business related goals. This role will lead in propagating new products launch and closely coordinate with marketing teams to end provide end to end execution.

PRINCIPAL ACCOUNTABILITIES

No.	Accountability	%Time
1	Take initiatives in providing new product launch propagation plan in coordination with retail product and marketing teams	25%
2	Provide marketing scan of new initiatives of retail products and present to management to gauge with the best marketing practices	25%
3	Initiate campaigns and own its implementation from start to execution, closely coordinate with marketing team for the required marketing collateral development	20%
4	Close coordination with marketing team for devising monthly marketing calendar covering social media, print and new product communication and implementation	15%
5	Working with Bank alliance and digital banking team to support in adding value to new and existing retail products	15%

KNOWLEDGE AND EXPERIENCE

Knowledge and Skills	Excellent writing and documentation skills Sales Management and Sales automation Retail Process Transformation/Project Management Relevant product knowledge Proficiency with Microsoft Office Suite
Experience Profile	Graduation / Masters 2-3 Years of sales, product, project and digital transformation
Behavioral Competencies	Solid organizational skills, including attention to detail, multi-tasking, time management, and adaptability Hardworking, self-starter, able to set own priorities

Additional Information

Any other assignment as per directives of Line Management.

Important Note

“Females and Persons with disabilities having required skill set are encouraged to apply . MCB bank Ltd is an equal opportunity employer and is committed to create an inclusive environment for all employees.”

To apply for this position, Please visit https://careers.mcb.com.pk/

Deposit Accounts

Digital Banking

Roshan Digital Account

Cards

Consumer Loans

Remittances

Wealth Management

Manager Campaigns & Marketing Initiatives

JOB Description

PRINCIPAL ACCOUNTABILITIES

KNOWLEDGE AND EXPERIENCE

Additional Information

Important Note

Navigate Seamlessly Using These Quick Shortcuts

BECOME A CUSTOMER

Schedule of Bank Charges (SOBC)

Pricing & PLS Rates

Key Fact Statements

Quick Links

Home

Retail

Corporate

Treasury

Privilege Banking

Navigate Seamlessly Using
These Quick Shortcuts

Schedule of Bank
Charges (SOBC)